Philosophy

Ethical, not just beautiful

Our philosophy is simple. We passionately believe that fashion should be ethical, not just beautiful.

Creating opportunities

Johari, which means ‘something precious’ in Swahili, is a Social Enterprise that not only produces exquisite hand-crafted clothes and jewellery, but creates opportunities for vulnerable young woman in Kenya - so that they can build a living for themselves and their families.

Supporting sustainability

100% of the profit made by Johari is used to support Miale Community Programmes of the Johari Foundation, one of which is our Apprenticeship scheme.

Beautiful inside out

This isn’t a philosophy we just pay lip service to - we live it in everything we do. From our Design Council that combines talents from diverse backgrounds and skills, to our material sourcing, tailoring and production – we make every effort to ensure our fashion is beautiful inside out.

Find out more about the Johari Foundation